Consumer values and Corporate Social Responsibility

Consumer values and Corporate Social Responsibility

If you’re new to the world of Marketing, know this, Corporate Social Responsibility has become one of the most important realities for this generation.

Not only is it important, but it has become a huge factor in the buyer decision process. Consumers are now evaluating products and services solely based on the company’s CSR. 

As companies adapt to this new reality you can already see marketers use CSR in their campaigns, from ads to branding and social media. 

A great example is Fenty, a makeup brand, rebranding its packaging with more sustainable materials, to be more earth conscious.

The value of CSR marketing lies in creating a connection between the consumer’s values and the company’s values, establishing a relationship based on shared morals.