How Sales Experience Shapes Product Marketing – A Conversation with Bradley Herzog April 5, 2024April 5, 2024 Sales and marketing are two closely intertwined functions within any organization, working in tandem to drive revenue and customer engagement. While marketing focuses on creating awareness, generating leads, and building brand loyalty, sales teams are responsible for converting these leads into customers through personalized interactions and solutions. The relationship between sales and marketing is crucial, as alignment between these departments can lead to more effective campaigns, better customer insights, and ultimately, increased revenue. In this video, we sit down with Bradley Herzog, Product Marketing Manager at Milwaukee Tool, to explore his journey from sales to product marketing. Bradley offers valuable insights into the collaborative nature of these roles and shares key strategies for success in both fields. Whether you’re a seasoned marketer or just starting out, Bradley’s experiences and expertise are sure to inspire and inform your own marketing endeavors. If you’d like to connect with Bradley and learn more about his experience from sales to marketing, make sure to connect with him on LinkedIn!Liked this topic? Check out this blog on Who really brings in the money: Sales vs. Marketing! Sales